Business Across Cultures Co., Ltd.

bac aims to enable the organization to achieve its strategic goals by attracting, retaining and developing employees. a company should first become aware of the needs and engagement of both its employees and customers, and at a later stage, understand and evaluate these needs in order to make its employees perceive their job as a part of their personal life, and not as a routine obligation. the importance of human resources management in the 21st century organization. organizational psychology holds that successful organizations do not owe their success solely to market realities and sustainable competitive advantages. successful companies are those that consider their human capital as their most important asset. facts and figures are the quantitative elements of successful management, yet the qualitative, i.e. the cognitive aspects, are those that actually make or break an organization. human resources management (hrm) is the strategic management of the employees, who individually and