Business Anthropology Clemson University

successful businesses don’t just rely on big data—they seek out human insights in areas such as consumer behavior, user experience and organizational culture. this three course business anthropology & human behavior certificate program expands the opportunities available to both industry professionals and students by offering cross-disciplinary training in business and social science research methods. the program combines cross-cultural anthropological knowledge and qualitative methods with foundational business concepts to produce globally-informed business leaders and cultural researchers. many professionals and business students would benefit from an opportunity to gain a global perspective or understand how social science research techniques can greatly enhance strategic decision-making. additionally, social science researchers can benefit from exposure to business concepts and instruction concerning how to operationalize their skills for today’s global job market. this program