Business Call to Action

launched at the united nations in 2008, business call to action (bcta) aims to accelerate progress towards the sustainable development goals (sdgs) by challenging companies to develop inclusive business models that engage people at the base of the economic pyramid (bop) – people with less than us$10 per day in purchasing power in 2015 us dollars – as consumers, producers, suppliers, distributors of goods and services and employees. bcta is a unique multilateral alliance among donor governments – including the dutch ministry of foreign affairs, the swedish international development cooperation agency (sida), the swiss agency for development and cooperation, the uk department for international development (dfid) and the united nations development programme, which hosts the secretariat. over 250 companies, ranging from multinationals to social enterprises, and working in 73 countries, have responded to the bcta by committing to improve the lives and livelihoods of millions in developing