Business Genome

the gap between vision and implementation causes brands to become irrelevant and businesses weak. money and resources are wasted on daily activities that are not aligned to the core of the business. there has long been a consensus that its culture or corporate dna is one of the most important factors and assets of every organisation. yet surprisingly, there has been no standardised way to decode, design, and manage it. for anyone who wants to transform vision into action; leaders, strategists, senior management, entrepreneurs, business coaches, and consultants. both, for startups and mature organisations. “it will challenge the way that leaders think about their organisations or brands but, above all aid their understanding of how to build and manage stronger and sustainable businesses. it will make the complex, comprehensible.” — martin thomas, marketing consultant and author “it is essential for every team that wants to transform their dreams into reality.” — mike adamsky, p