Butterfly Wing LLC

the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a system results in large differences in a later state. the term butterfly effect is derived from the metaphorical example of a tornado being influenced by minor perturbations such as a distant butterfly flapping its wings several weeks earlier. usually butterfly effect takes place when multiple changes in one set of parameters affect other multiple parameters causing domino effect. there is no generic method for predicting such systems’ behaviour, each case requires a specific procedure. while working with digital advertising services i encountered a similar problem. multiple content views represent advertising opportunities to be sold to multiple advertisers. this is a classical supply - demand problem when it is strongly desirable to meet all the demand without overproducing supply. eventually digital advertising adopted a real-time bidding model. that’s like buying commodi