Buty Wave Products

būty-wave, a pioneer beauty industry company based in los alamitos, california, has enjoyed decades of success. the company began in 1939 after hyman and ruth simon moved from new york to los angeles to start a small hair care company. in the beginning, būty-wave manufactured and sold wigs, falls, and other hair pieces to movie stars and studios. the chemicals used by studio stylists at the time were so harsh they damaged the stars’ hair, leaving many of them unable to work for long stretches of time. joe simon, hyman’s son who ran the company until december 2010, said, “due to my father’s knowledge of hair, būty-wave had no problem developing preparations to improve the hair and reverse the damage done by the chemicals.” joe simon was 15 when his family relocated to california from new york to start būty-wave. he grew up working in the business with his father and was president of būty-wave from 1981 until 2010, maintaining the family business with the help of his son melvyn. over the