Business Catalogues - Direct Response, Call-To-Action Marketing Solutions for B2b Businesses

it all happened straight after the world changed in september 2001. a germ of an idea started to form somewhere along the sandy beach on fraser island, and it percolated and developed in a mammoth 10 hour day in sizzler on a wet, rainy cairns day a couple of days after christmas 2001. what was the idea? well the business catalogues of course. taking the idea from the highly successful catalogues we all see in our home letterboxes every week from major retailers like target, coles, harvey norman and david jones, the directors believed that as businesses are staffed by humans, the same sort of catalogue but just featuring business products would appeal to business buyers. so, fast forward to 26th june 2002 and the very first sydney business catalogue‘s were delivered across sydney to 100,000 businesses by australia post. and it worked! business bought from the advertisers, and the advertisers were delighted and celebrated their success. and the rest they say, is history! emerald media gr