Butter

have you ever gone on a road trip? or worked on a school project? or planned a party with your friends? or collaborated on projects with your colleagues at work? or brainstormed on ideas with your fellow entrepreneurs? the one thing which is common in all of these activities is that you are interacting, collaborating, and trying to achieve an end goal. the goal can be small or big. the output can be simple or complex. but the journey remains the same. the tools which we use as a part of the journey tend to be a combination of a phone/video call, a text chat tool, an email, a to-do list tool, or a work collaboration and management tool. we end up using some combination of all of these to collaborate on the simplest of stuff. either they are unstructured and allow for asynchronous communication but add little value beyond that, or they are too structured for them to be intuitive and free-flowing. we are on our journey to create a product that is simple to use, intuitive enough for yo