Butler & Co

advisory businesses with no control over incoming enquiries are at the mercy of referrals and word-of-mouth marketing. for practitioners just starting out who don’t have a network to leverage or for existing firms striving for growth, having a reliable source of new enquiries is essential. ► what i do simply put, i help accounting, bookkeeping and financial services firms win more high-value clients. i don’t advocate pushing for an immediate telephone call or meeting with high-value prospects which usually gets you the brick wall of silence. instead, i'm all about conversations that demonstrate your expertise and value up front, which naturally leads to the potential client actively wanting to engage with you. this is the dynamic you want before escalating the conversation to a telephone call or face to face meeting. ► why it works it’s common knowledge attention spans have dropped significantly and trust can be difficult to establish. experience has taught me helping clients with