Stunt & Gimmick's

stunt & gimmick’s was built on a simple idea: if brands communicated better with their potential customers, those potential customers wouldn’t stay potential for long. long before content marketing became a yet another digital buzzword, we had decided that the best way to reach people was by giving them what they wanted – great content that was useful, interesting, and captivating. founded in 2010, s&g is the brainchild of alexandre mouravskiy and lauren fairbanks. alex, having recently left the grind of the mcdonald’s corporate marketing department, was working as a consultant helping small businesses align their marketing with the real expectations their potential customers had. lauren, being disillusioned with the publishing world, was using her writing talents as a consultant helping marketing agencies and their clients write captivating copy. standing in line at six flags great adventure one muggy august evening, they decided to pool their talents, call in some favors from a dis