South Company

alison south marketing group is a full service advertising agency with clients in across the southeast. our services offer a planned marketing program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a company, product or service. our philosophy: to be successful, you must permit marketing to impact your entire business. that's because we believe marketing is charged with shaping and communicating your brand promise. it is not just an advertising campaign, a sales promotion or a public relations event. since your brand is really everything you do or say, we spend considerable time and effort conducting market analysis & strategic planning to effectively differentiate yourself from your competition and develop a unique selling proposition. this requires that management buy-in to the marketing process, include the south company as part of its executive team and champion the brand. i