Bellacy

when you want to change a tire on your car, you don’t change the car, you change the tire. when you want to change the background on your phone, you don’t change your entire phone, you change your background. the same should go for t-shirts. when you get bored of a design or visual on your t-shirt, don’t replace the whole t-shirt, simply replace the visual. bellacy is the world’s first “moving art gallery”. the gallery is comprised of cotton t-shirts and high quality prints instead of walls and paintings. the interchangeable t-shirts are made in france from 100% organic european cotton and are designed to last. together, wearers of bellacy t-shirts form the moving gallery, visible anywhere at anytime. the artwork on the removable and wearable accessories, named « estanforts », is created by artists with whom bellacy collaborates. you are supporting artists by buying estanforts as the artist whose artwork is on the estanfort will receive a commission of the sale.