B Lab Europe

b lab europe is a nonprofit organization that serves the european geographical area within the global movement of people using business as a force for good tm. its vision is that one day all companies will compete to be best for the world and as a result society will enjoy a shared and durable prosperity. b lab drives this systemic change through a number of interrelated initiatives: 1) building a community of certified b corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) promoting usage of mission aligned corporate structures to increase efficacy of social entrepreneurship and impact investing; 3) promoting measure what matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 30,000 businesses use b lab’s free b impact assessment and more then 100 investors and institutions use b analytics, b lab’s customizable platform