B the Change Media

one of most important forces shaping the 21st century is the global movement of people with a passion for using business as a force for good. this movement is large and growing: tens of millions of consumers, trillions of dollars of investment, 50% of the world’s workforce, and tens of thousands of businesses, all with a shared purpose to harness the power of markets for positive social change. business, and more specifically our relationship to business, is changing, fundamentally and permanently. business – where we work, where we shop, what we buy, where we invest – has become an emblem of our identity. rolling stone captured the moment when music became an emblem of identity and an instrument of social change. b the change media will capture this turning point for business. b the change media is a new company designed to tell the compelling stories of this movement and to disseminate them widely across print, digital, video, and live event platforms. with the passionate promotional