B10 European Athletics Championship

the european athletics championships is the most important event for the european athletics movement. the event is the highlight of our four-year competition programme and attracts a massive amount of interest from media, sponsors and the public. it is the shop window for athletics in europe and when, through the media, our sport reaches its largest audience. the 2010 championships will also represent the last time that there will be a four year gap between championships, as, thanks to recent changes in our competition, 2012 will see the european athletics championships take place on a biannual basis. around 600 written press and 200 photographers will cover the championships for news agencies, newspapers, magazines and websites in europe and beyond. the event will be broadcast in most european countries and in many outside europe. in barcelona, european athletics will celebrate the 29th anniversary of its partnership with the european broadcasting union (ebu) which has been of great i