B2+ the Custom Branded Content Company

television is the most powerful platform for reaching mass audiences, but mass audiences have powerful control over their televisions. if an advertisement is going to win the fight with the dvr fast forward button, it has to be unique, innovative and above all, entertaining. since 2007, we have been a leader in developing a new breed of advertising to answer that challenge. some call it branded content, co-branded sponsorships, integrations, or even promercial spots. we call it broadcast branded entertainment. because at its best, its ability to truly entertain viewers transcends consumer expectations, draws up to 80% audience retention, and develops new and deeper relationships between broadcast networks and consumer brands. b2+ partners with tv networks and brand advertisers to develop, execute and deliver complete, turnkey broadcast branded entertainment campaigns that deliver truly positive results.