B2b-Squared

for traditional b2b manufacturers & distributors, success in a digital-first economy requires something different than what made them successful traditionally. b2b-squared helps companies identify winning strategies, fill resource gaps and build digital businesses that maximize customer relationships. we offer the following services, specifically oriented to b2b companies: - strategy (a customer-first approach to defining and achieving success) - technology selections (ecommerce, pim, cms and digital marketing platforms) - b2b marketplaces (turn-key approach to amazon and growing b2b marketplaces) - customer lifetime value (data-driven campaigns, specific to b2b) - product data (defining and implementing product data programs for ecommerce, channels, etc.) b2b-squared is the licensed partner for the xes commerce system. as found in justin king's, the digital branch, the xes is a frame-work for traditional b2b companies to succeed in digital commerce. the complexity of b2b requires