B2beacon

b2beacon is a new (and free) educational resource that provides a new approach and how-to guides and insights that will help you propel your organization to market victory. as a b2b digital marketer today, you’re either moving into the fast lane or you’re getting left in your competitor’s dust. ramp up your performance or watch opportunities pass you by. over 30 leaders in b2b digital marketing have joined forces to provide you unbiased educational resources including: a new approach called “the company buying journey” how-to guides that help you implement this approach at your company. these resources are based on current digital marketing research and real-world experience. who’s producing this? salesforce, google, linkedin and many other leading b2b companies have joined forces to to develop these resources based on research and hard-fought lessons learned through years of real-world experience. b2beacon is a meeting of the minds. learn more about our advisors, council and editors o