B2bside

b-side: uncovering opportunities in b2b welcome to the b-side. a group of omnicom agencies dedicated to advancing b2b marketing communications. “god only knows.” “revolution.” “we will rock you.” amazingly, all of them are b-side hits. we think there are unrecognized hits in the communication industry’s b-side as well. b2b is a growing sector, and omnicom has b2b clients across its network — putting us in a unique position to leverage our collective capabilities better than other holding company. that’s why doremus created b-side. launched on september 26, b-side is a first-of-its-kind event series designed to unlock the potential in b2b marketing communications through cross-agency partnership. our hope is that the conversation continues on this interactive forum with updates discussing trends, best practices and growth opportunities for you, your agency and your clients.