B2cto - An Event by Lab & Immediate Future

ctos are hiding in plain sight… but they aren’t where you think they are. date: 8.30am on 9th october 2019 location: lab, 2 bourchier street, london, w1d 4hz “katy’s insights are phenomenal. having been in tech for 30 years, to see someone shortcutting the tests with her insights – it’s f**king amazing!” – marcel goga, ceo at dconsult.io the belief is that the more senior the target, the more difficult they are to reach - but our recent research shows that this may be a myth. the comprehensive research commissioned by immediate future and lab found surprising and unique insights that will open up new opportunities for anyone targeting the c-suite tech professionals. they can be found - and they do engage with relevant content. however, generic b2b messages communicating features & benefits will not be enough to provoke this group into action. the channels are noisy - you need methods to get attention and action from extremely short time exposure. this is where behavioural insights