B4development Foundation

b4development foundation (b4d) is the arab world’s first behavioral insights and nudge unit. founded in 2016 by the supreme committee for delivery and legacy – the entity tasked with the 2022 fifa world cup qatar™ infrastructure, legacy and preparatory works –as the qatar behavioral insights unit (qbiu), it was officially incorporated as a foundation under the qatar financial centre in 2019, with a broader mandate to promote and replicate its nudge work and model around the world. leveraging insights from behavioral sciences, b4d promotes evidence-based policies to address challenges with behavioral roots. through rigorous experimentation, the foundation works with partner policymakers, organizations and individuals to make the world a better place, one nudge at a time; a legacy of long-term impact built on designed interventions that guide people’s everyday decision-making toward greater social impact, inclusive growth and good governance. today, the foundation spearheads, builds