B7 Innovation

at b7 we are the global experts in creating adcepts to develop brand positioning, communication and innovation. we essentially provide a much more emotionally engaging and strategically productive alternative to concept statements. our technique typically is used to: - creatively explore & precisely define communications briefs - re-position brands for growth- - identify the most compelling brand positioning for an innovation (transforming a product idea into a motivating brand idea) - scope and build multiple innovation / npd ideas. we need to scope where the brand could go or what the brand could say with stimulus that: - works in the 'system 1' mind-set - is genuinely emotionally engaging - gives each potential theme we want to investigate multiple chances of ' hitting consumers with something they find genuinely compelling - talks to consumers in a way they find familiar, so it’s realistic - is as precise and focused as we need to be to write a killer brief or positioning we work w