Back Azimuth

back azimuth is a cloud-based keyword data mining and management platform, which aggregates keyword data into a single web-based application enabling marketers to quickly identify actionable insights to eliminate inefficiencies and missed opportunities. marketers can measure the cannibalization or collaboration of their paid and organic keywords and find the right mix of both to maximize shelfspace, exposure and costs. measure keyword performance against personas, interests, business units and purchase cycles to increase conversions. our patent pending “opportunity miner” sifts though all your keyword data to identify keywords that will generate the greatest return on resources and precious marketing budgets.