Back Label the Wellnesswear™

back label pioneered in evolutionary luxury by creating athletic, lounge & leisure wear from nourishing materials. milk protein & seaweed fibers, bamboo cellulose and silks, organic cottons, eucalyptus infused with vitamin e, performance cotton, japanese fleece are then essence of the garments. back label is a lifestyle. it is a choice to honor nature and its healthful benefits while also satisfying a desire for sensible luxury. our philosophy is inspired by co-founder amy perricone, her affinity for nature guides back label’s design vision. a former model who attended the most prominent catwalks of paris, milan and tokyo where she lived for many years, amy, us-born, now lives with her husband and co-founder filippo between italy, where the company is headquartered and thailand. through her travels, amy carefully studies nature’s most refined, nourishing elements. together, amy and filippo translate nature’s beautiful essences into healthy fibers and finally, the most precious fabrics.