Bad Babysitter

the most powerful ideas are born from empathy. this is the era of big data. we swim in a sea of analytics reporting how people behave. however, the most important question of all cannot be answered with a spreadsheet – why do people do what they do? human beings will always be at the heart of every transaction and every relationship. we are a new breed research and strategy practice that puts a human face on the numbers. we give you instincts and insights about people…the magic of strategy. we are part anthropologist and part storyteller. we have a knack for engaging people in unique ways that get them confessing and sharing their emotions. video captures the conversations in natural contexts: at home, at play, the store, the street. we believe in making your consumer’s words and intentions more visceral. there’s an amazing alchemy that happens when every discipline in an organization truly feels the same empathy for their consumer. this is what we love. this is where big ideas