Bangladesh Brand Forum

bangladeshi companies are yet to fully realize the benefits of the wielding brand power. in contrast, a brand mindset always focuses on offering more value and not on price only; it is all about standing for something unique in the minds of the consumer. in this light, bangladesh brand forum (bbf) envisions: “transforming bangladesh through applying branding ethos among local corporate”. when these local corporations are driven by branding ethos 3 major shifts take place: 1. long term focus: a long-term focus adds new dimensions (e.g. social responsibility, environmental concern) to the way business is driven 2. value creation: through constant focus on value creation, corporations begin to appreciate creativity, innovation & other intangibles 3. focus on delivery: corporations begin to realize that delivering and often exceeding the promise is more important than the promise itself with the wto regime and the reshaping of the global economic order to address the ever dynamic ultra-com