Banjo & Matilda

banjo & matilda was founded by australian born creative director belynda macpherson in 2009, after an extensive career in publicity, fashion publishing and marketing. prior company's where belynda worked include grazia, harpers bazaar and maddison fashion magazines, major film studios including warner brothers, universal studios and columbia tri­star pictures; and, the australian tourism industry marketing body tourism australia. belinda also founded her own publicity firm "global artist"​ which she successfully sold to a larger group in 2002. belynda identified the emerging casualization of the luxury fashion market and combined her passion for cashmere, the australian beach lifestyle and frustration over the lack of accessible quality cashmere to create a new, more relevant luxury brand. one that was born on line as a direct to consumer e­commerce model thereby eliminating the unnecessary margin's that department and specialty stores take, enabling the brand to focus on a luxury qual