Barrra

barrra is a novelty apparel brand for arabs living outside the middle east. our themes are fun and aim to provide a sense of pride in identity. arab pop culture is beginning to showcase itself more and more these days because we have a fun, vibrant and rich culture with multiple dimensions of humour and diversity. the showcase of the culture provides a relevant identity for arabs, especially those living in the middle east. but what about those who were born or brought up outside? this is where the barrra story began. inspired by this rise of pursuit in arab identity, husain and mo set out to create a brand that can provide this showcase of culture and identity for arabs...who live barrra (outside) the middle east. they knew their creative skills wouldn't get the idea moving, but they were lucky to embark on haneen - a young, motivated, and outstanding artist. over chai, they somehow convinced haneen that this was a good idea, and the team gelled instantly and began working on some des