Basic Ny

inspired by the timeless sensibilities of classic americana and espoused with modern craftsmanship, basic is a menswear lifestyle and apparel brand created in 2013 to blend premium aesthetic with form and function across the basic essentials. at its core, the basic brand is focused on elevating the standard and perception of what constitutes the "necessary essentials” for the modern man. from premium essentials and cut & sew garments to home decor and accessories, basic was born to speak to the versatile man who seamlessly blends classic sensibility with modern style and craftsmanship. basic is not trying to reinvent the wheel, just reengineer the best wheel possible for modern needs. the brand’s capsule collection titled ‘airplane clothes’, launched may 2014 as a collaborative venture with bobby joseph and consisted of premium travel apparel. as avid travelers, the collective partners of basic operate under the guise that traveling is essential to education, personal growth and evolut