Basis Research

insight activation for the world’s leading brands basis is an independent insight consultancy working with global clients to deliver insight activation. simply put, this means giving our clients the understanding, the guidance and the recommendations they need to make the right decisions for their organisation. headquartered in london, with our sister office in la, we draw on our twenty five years of expertise to support brand owners such as fitbit, google, nbc, disney, fox networks, oakley, ray ban, pernod ricard, tesco, bt, and avon. with fantastic qual, quant, design and video teams in-house, we tackle all kinds of insight, innovation and strategy projects, working across dozens of markets. from the straightforward to the extremely complex, we relish a challenge and any opportunity to deliver actionable, useful findings to our clients. we're bright people and we're big on imagination. if you need consumer research that allows you to get stuff done, then get in touch. we’d love to he