Batstone

batstone creates messaging and go-to-market strategies for emerging companies in the tech and financial services sector. start-ups and emerging companies in the tech and financial services industry tend to have very clever products and solutions but they often can’t clearly communicate what the products do for their customers – who are generally people who don’t work in their industry. batstone assists these companies by messaging and packaging the product and its story so that it can be quickly understood. once the product has been articulated as a simple to understand offer, we then figure out how to take it to market. together with our clients we work out what needs to happen to get ‘this’ (the product) onto the hands of the customers. our experience has shown that a pr-led, influencer approach is often best to enable these companies to explain themselves, get the right to people to talk about them and to make markets move.