BGF Agency

bgf agency supports brands that provide their target groups with essential information that gives them a good feeling before making a purchase decision. when decision making becomes complex, intuition is an important guide – in this case the customer’s decision to purchase a product is based on a feeling. today the customer has innumerable touch points with brands and products prior to his or her purchase. the challenge for companies is, having an overview of the vast variety of touch points and applying them selectively and strategically – only then can the company’s message or offer be profitably and credibly transported to the customer. we successfully navigate companies and brands through the social web and call it pr 3.0. together with our clients, we identify the relevant touch points of their target groups on- and offline, define goals and strategically as well as individually position brand messages in the appropriate tonality for each of the selected touch points. our portfo