Bavlab Worldwide

bavlab is a global brand consultancy with local expertise. as part of y&r, one of the world’s most iconic advertising agencies, we work with a wide array of brands across sectors. our approach to strategy is grounded in brand analytics. leveraging the brand data and philosophy of y&r’s brandasset® valuator (bav®), the world’s largest database of brand perceptions, we help our clients to make more informed marketing decisions. bav monitors the brand data points that matter, evaluating how brands create momentum and drive consumer passion. by understanding and exploring a brand’s strengths and challenges against the fundamental dynamics of its category, bav can uniquely provide insights into a brand’s larger role in the evolving cultural marketplace.