Bayes Forecast

bayes forecast builds predictive econometric models that empower its clients to make science-based decisions and measure and optimize the performance of marketing and operational activities. we are ready to assist your company to: - measure and optimize the roi of marketing and promotional activities. - quantify the impact of price changes, both your own and your competitors’, and develop optimal pricing strategies. - plan and optimally allocate call center resources. - segment customers into profiles according to default risk, propensity to cancel, likelihood to be interested in contracting new services, etc. - gain early warning insights into changing market dynamics that could severely impact your business, quantifying the impact that external factors such as competitive actions, the economy or weather, will have on your company’s sales and distribution. - boost innovation by creating product launch models that quantify the new product market potential and determine op