Bayside District Corporation

downtown santa monica, which includes the third street promenade, is one of the country's most successful, unique and vibrant shopping, dining and entertainment areas, drawing visitors from around the world and around the corner. the area is managed by the bayside district corporation (bdc), a public-private management company that works in partnership with the city of santa monica on issues impacting the area. bdc is responsible for advising the city on strategic, long-term planning that will keep the area vital in the years ahead. on a day- to-day basis, bdc staff work with departments at the city on operational and maintenance issues. as well, bdc works with merchants and community members. bdc also handles filming requests, marketing and special events for the district.