Better Business Bureau Serving North East Central Louisiana and the Ark-La-Tex

the better business bureau (bbb), founded in 1912, is a private, nonprofit organization whose mission is to focus on advancing marketplace trust. (your local bbb was founded in 1947 in shreveport, louisiana). the mission is to be the leader in advancing marketplace trust. the bbb does this by creating a community of trustworthy businesses setting standards for marketplace trust encouraging and supporting best practices celebrating marketplace role models exposing substandard marketplace behavior standards for trust build trust establish and maintain a positive track record in the marketplace. advertise honestly adhere to established standards of advertising and selling. tell the truth honestly represent products and services, including clear and adequate disclosures of all material terms. be transparent openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy. hon