BBB of Southwest Missouri

bbb’s mission is to be the leader in advancing marketplace trust. bbb accomplishes this mission by: creating a community of trustworthy businesses setting standards for marketplace trust encouraging and supporting best practices celebrating marketplace role models, and; denouncing substandard marketplace behavior bbb sees trust as a function of two primary factors – integrity and performance. integrity includes respect, ethics and intent. performance speaks to a business’s track record of delivering results in accordance with bbb standards and/or addressing customer concerns in a timely, satisfactory manner.