BCG on International Business & Globalization

globalization presents unparalleled business opportunities, but the threat of disruption looms large. many companies have built sizable multinational footprints, yet struggle to maximize their potential in the face of changing market and international trade dynamics, evolving customer insights, and the rise of local competitors. winning globally can be an incredible source of value creation, but it takes hard work, commitment, and a fundamental transformation of many organization functions.