Bcraft Consulting

relying on decades of knowledge and experience in the beverage alcohol and hospitality industry. bcraft consulting specializes in creating high impact and memorable beverage programs for the cruise line, military, duty free, caribbean, and domestic channels without any hidden fees. the bcraft team includes top professionals – from bartenders and sommeliers to communications and sales/marketing experts – to provide a one-stop resource for creative beverage development, concept execution, supplier management, inventive menu planning and production, staff training, pricing, and other high-touch support for the continuously fast-changing hospitality industry. the company was founded by laura becraft who for more than 20 years has had a front-row seat in the beverage industry through leadership roles with well-known and respected distributors, suppliers, buyers, and agencies. for over a decade, laura worked for the patrón spirits company, responsible for launching patrón tequila (then