Be _!

be _! was started with the notion of providing irresistible and convenient options (both in terms of food and health) to the person who wants to have it all – career, family and personal well-being. i was my own target market as a mother of 3, a cook, a lunchtime gym rat, an investment adviser. i was rushing so much between places sometimes i forget to breathe. that is still the case sometimes. yet, for all the routine and rush, there is much beauty around us that comes with a conscious shift of perspective and pace. so be _! came into inception to spread an awareness that healthy, mindful living is a wonderful choice we could all enjoy, and also create an awareness for women in developing countries, who could not even dream of our choices. our privilege of options juxtaposes against the lack of for these women. in choosing to eat well and live well, you have also contributed usd 462 to girl rising, a movie campaign to counter gender discrimination in countries where women face obstacl