Be Sports Minded

dafna aaronson is the founder of be sports minded llc. her interdisciplinary approach offers debiased qualitative actionable insights understanding the whole person, specifically how personality traits and context influence motivation and behavior. ms. aaronson developed a proprietary ml platform delivering an athlete’s capability quotient(™) and creating team cohesion, culture, and competitive advantage. sports analytics focuses on new ways to create and slice data, like that found on the back of an athlete’s trading card. aaronson focuses on understanding the front of the card - who the person is and creating a comprehensive framework for if, why, and how a player can be successful in a given environment. streamlining her proprietary machine learning platform with an organization’s internal models and technology, she helps teams maximize scouting reports, eliminate subjective assessments, increase the probability of success, and deliver qualitative metrics which can be integrated w