Beacon Insight Group

modern consumers are complex and multifaceted. real lives generate beautifully unstructured and messy data, not simple data points. we listen and explore that reality – understanding the many selves that make up the whole of consumer life. the most forward-thinking marketing, innovation, and design comes from an genuine connection between brands and consumers. we use technology to see your consumers as a whole person who acts differently in different situations. we share their holistic perspective so you can get a real-time understanding about who they are and what drives their behavior. we partner with clients, big and small, across many industries to find solutions to complex issues. we always bring expertise from our varied exposure to play, allowing us to see things from a fresh perspective.