Beaconfey

we are beacon healthmarketing. in today’s health care marketing industry, we are the firm of choice for top-tier, roi-driven hospitals, health systems, home health programs, physician groups, and health related technologies. our approach is results and data driven -- systematically translating market data into powerful information that drives strategies, communications, and brand preference. radnet, eastern region the nation’s largest outpatient radiology provider, was looking to test consumer responsiveness and brand differentiation to determine roi potential. performed market research and ad testing. developed integrated marketing model, including advertising, physician detailing, customer cross-marketing, and direct sales strategies. results: increased appointment calls by more than 200 calls per day and produced a 5x roi. st. mary healthcare client’s primary geographic market was under competitive assault by tertiary players moving into area. consumer research indicated hospital br