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"i do think this has been a fruitful partnership. overall, i’m happy with the work that you produced for us. the research is solid, the content ideas are spot on, and it is clear that he spent a lot of time on each piece. what’s more, his communication throughout the process was professional and timely, making it easy to work with him as required." - andrew fraine, co-founder at automata. this was the response when we asked for feedback from one of our partners who engaged our services for six months. over the years, we've come to realize that most content marketers tend to approach customer-focused content marketing from a slightly flawed perspective. content is often geared towards a broad audience that would, no doubt, find the content useful, but doesn't necessarily do much for people who are truly interested in purchasing the company's product or service. the unfortunate problem with this type of content marketing is that you'll achieve significant amounts of traffic, email si