Beard Season

back in 2010, our mate wes bonny died from melanoma. he was only 26. at his wake we came up with an idea called beard season ~ previously known as winter. here's how it works: - grow your beard from the 1st of june ~ august 31 - get a skin check with your gp or dermatologist - use your beard to challenge others to do the same if you can't cultivate your own field of facial follicles, you can help those who can - becoming a #beardseasongardener. encouraging those around you to grow a #beardwithpurpose and use it to save lives. what started as a cheeky challenge has grown into a global movement. we have #beardseasonambassadors in over 24 countries, amassed a community of over 90,000 people and gained millions in earned media. but by far our proudest achievement is that we now save an average of a life a week. people who might not be here if it weren't for our friendly, furry advice. we call them #beardseasonvictories. not a bad excuse to unleash a majestic neck mane right? well,