Beautiephi

makeup artist and aesthetician mobile service company. special events, on site services, tv/movie production, one on-one lessons, freelance teams, master classes. when our founder, shannon henderson, decided to turn her lifelong passion into a formal business, it was extremely important to her that we had a brand name that would communicate her vision around the beauty world. a name that would celebrate not just beauty in the classic sense, but put the beauty of imperfection on a pedestal. we know that you might be surprised, but most of the supermodels that you see on the pages of magazines don't actually look like that in real life. every single person on this planet is beautiful because of the characteristics that make them unique. why phi? when it comes to the beauty world phi is actually a mathematical equation that measures the face from top to bottom and from left to right to define a perfectly symmetrical face. it has nothing to do with being a carbon copy of everyone around