Beauty West Africa

btob events are proud to bring beauty west africa 2018 to lagos. the exhibition will host leading brands and products from across the beauty and cosmetics industry. beauty west africa will act as the perfect platform for companies from around the world to meet, and do business, with the largest distributors, suppliers and importers from across west africa – not to mention the consumers! nigeria’s beauty and cosmetics industry has huge potential. the population of close to 200 million people is one of the youngest on the planet, and one where there is a growing expectation and value around looking good. with an increasing middle-class demographic, the growing demand for products in the field is expected to grow year on year for decades to come.