Before the Cart

an idea brewed in early 2011 and brought to life in mid 2013, before the cart makes consumer's lives easier when it comes to supermarket shopping. at the touch of a button you will soon be able to scan any product on supermarket shelves and know if it's healthy for you, based on your preferences, not someone else's. whether you're the head of a household chalked full of allergies, dietary restrictions, and health concerns, or whether you're embarking a new diet, we will help! b.c. is not here to tell you what's healthy and what's not, we're simply here to help you find the products you actually want and avoid the ones you don't. b.c. will bring transparency to your food and skincare supply unlike anything you've ever seen, but always wished for!