Befria Foods

befria is a leader in the changing the consumer marketplace bulk food to unpackaged foods. offering over 6,000 skus in a clean modern environment customers can find everything they need for every meal of the day. fresh produce, in-store bakery, deli and cheese compliment the broad range of grocery items. befria is swedish for 'liberate'​. we stand behind our name, looking to free the product from the excess packaging and freeing our customers from the per-determined size. buy as much as you want, when you want, feel the liberation, the freedom. corporately, befria is launching in the north american market first in northern california, san francisco bay area and will focus on developing the market in california. initial plans call for 175 stores state wide.