Bella Katz - Brand and Marketing

i'm a commercially-minded brand and marketing consultant with international experience spanning europe and asia pacific. throughout my career i've been fortunate to work with business owners and executives committed to improving their companies and recognise that businesses which put brand strategy alongside business strategy achieve greater success. i consider myself a classic marketer with respect for tried and tested approaches: research, customer insights, segmentation, distinct positioning and great execution. and having survived the dotcom hype of the late 90s, i don't get distracted by the next big thing in marketing unless it fits the brand and serves a purpose. as an expat new zealander, with a soft spot for nz, i frequently consult to and write about what drives the success of kiwi companies and hastens their failure on this side of the tasman. in 2005, i founded my consultancy in order to advise companies on the cusp of change and help them define the best positionin